Industries/Artists
Built around the day the record comes out.
This work almost always arrives the same way. The master is approved, distribution is booked, the pitch window is set, and the date is already fixed. The current site is three pages with last year's tour on it.
So the site is a line item inside a release campaign, not a purchase of its own. It has to be finished before the date, not near it, and the plan runs backwards from there.
What you get
What is in the build, and what is not.
In the build
- A release calendar planned backwards from your date, so the site is live two weeks before the record.
- Dates, merch on your own Shopify, one page for the record and a press kit, all on your own domain.
- The bio and the press kit written from one 45 minute interview with you, so they sound like you.
And underneath that
- Custom design. Home and one interior template signed off, the rest built in the browser.
- Six to eight templates. Releases, dates and press entries you add yourself, in a CMS opened in your own name, with no cap on how many. We model it, load the first release and record the walkthrough.
- Tour dates from a single source, marked up so they can show in Google's event results.
- One release page, with a smart link on your own domain instead of somebody else's.
- An EPK page. Short bio, long bio, print resolution press shots to download, two or three tracks as Spotify or Apple Music embeds, one contact.
- Merch on the front of your own site, running on your Shopify, up to ten items. Checkout stays with Shopify.
- A mailing list signup designed into the page instead of bolted under it.
- Metadata, sitemap, redirects from the old site, and a speed target.
- Analytics with a named event plan, live before launch.
- A recorded walkthrough, a written handover, every account in your name, and thirty days of support.
Not in the build
None of this is a no. Each one is a separate line, and we price it when you ask.
- Presave. It runs on your own Feature.fm or Linkfire account and we design around it.
- A custom audio player. Tracks on the site are Spotify or Apple Music embeds. They play a preview for most visitors and the full track for people signed in to those services. Spotify closed the rest to new apps in November 2024, so none of that is built here.
- Ticket sales. The site lists the dates and sends people to whoever is selling that room.
- Photography, video, and the release day social content.
- The artwork. That comes from your designer.
- Playlist pitching, PR and ads. That is the campaign, not the site.
- Dates entered for you after launch, and copy for the next release.
- Full store depth. Variants beyond simple sizes, bundles, abandoned cart flows.
- Your Shopify plan. It stays on your card, in your name.
How this one works
What is different about a release.
01
The site goes live two weeks before the record does
Not the night before. Two weeks means the link is already in the bio and in the press emails while the presave traffic is building, and there is time to catch the one thing nobody caught. So we plan backwards from your date, and if the date moves, the plan moves with it.
02
Dates move. The plan is built for that.
Artwork, press shots and final copy have a target two weeks before launch, and we know targets slip. So nothing waits on a file. The site launches with the pieces that are final and a placeholder where the rest will go, and each one swaps the moment the real thing lands. A late asset costs a swap, not the launch.
03
The EPK is the page that actually gets forwarded
A journalist asks at eleven at night and somebody has to send something. Long bio, short bio, press shots at print resolution, a couple of tracks, one contact, all on one URL that pastes into a reply. No Dropbox link, no password, nothing to hunt for.
Questions
Asked on every call.
Can you do the merch?+
Yes. It runs on Shopify in your account, with your payouts, and we build the front of it into the site so it does not look like a separate shop on a different domain. If you have no inventory and no team we will point you at a print on demand platform instead, link out to it, and tell you exactly where that seam shows.
Can fans buy tickets on the site?+
They buy from whoever is selling that room. Most venues are exclusive to one ticketing company, so the site carries the date and the button goes where the tickets actually are. That is normal and it is what fans expect. For a show you are promoting yourself, we do not sell the tickets on the site. We can point you to the right ticketing platform, and the button goes to your page there.
Does it update itself when we drop a single?+
The dates and the merch update themselves, because they read from where you already work. You add a show where you already add shows. A new release gets a new page, which is a small piece of work rather than a maintenance ticket, and that is why we sell release packages instead of a monthly.
Why not just use Linktree?+
Use it. Keep it in the bio, it costs nothing and it is the top of the funnel. What it cannot do is hold your fan list, rank for your name, put your dates in Google, or look like your record. Every one of those is something you own on your own site.
The demo
A real one to click through.
Built by us, running live, and every button in it goes somewhere. Pick a hoodie in a size, add two tickets to a show, and take the same bag through one checkout. These are not pictures of sites.
The demo shows the dates, the merch and one checkout. The release page and the EPK are built per artist, and the demo sells tickets on site to show a checkout, where a real build sends people to the venue.
Yours will not look like this one. It is here to show what finished looks like, not to be a template.
open MARLOWE →Tell us about yours.
Two minutes on the form, then a short call. We reply within 24 to 48 hours, and the form opens with Artist site already selected.
Rather just email us? info@primepixelstudio.co